Orgasm Inc. - Medicalizing Sexual Pleasure

Orgasm Inc., the 2009 documentary, sets out on a journey that explores the intricate industry banking on Female Sexual Dysfunction. It aims to introduce the new gadgets and pharmaceuticals that guarantee sexual fulfillment, while exposing the risks and false communication of research results. This documentary brings together an unexplored market for Big Pharma, cultural gendered norms and women who fall victims of society's mores and customs regarding expression of sexuality. 

Front Cover of Documentary

An important first question raised by the film is the medicalization of orgasm (or lack thereof) - more specifically, where do we draw the line between normal and abnormal, "healthy" and "diseased. The medicalization of sexual pleasure is based on vague symptoms that are not necessarily signs of a dysfunction, but may be natural, temporary imbalances in the organism. The ability to orgasm is impaired by body image issues, psychological barriers or affections, a history of abuse or stress; moreover, a female's libido may be influenced by relationship problems (such as lack of communication), use of antidepressants or contraceptive pills and hysterectomies. The complex biological and psychological dynamics paint a more nuanced picture than what companies trying to capitalize on sexually-unfulfilled women convey in their black-and-white definitions of what an orgasm is.

Screenshot from Orgasm Inc.

Personally, the very definition of this disease is essential, as the construction of the Female Sexual Dysfunction allows companies and practitioners to engage in a battle of leading the development of "cures" and securing a strong market share for such products that claim to dramatically reduce lack of sexual pleasure. The competition for research, FDA approval and release is stiff, as the documentary portrays the efforts of businesses in the field. It is not a surprise that Big Pharma, one of the leading industries of the United States, encourages the aggressive promotion of its cures for sexual dysfunction. The United States are well-known for leading in terms of consumption of prescribed medication, so market estimates for products that guarantee orgasms surely appear optimistic enough for these companies.

Moreover, let's consider the linguistic implications of the Female Sexual Dysfunction. The language employed by companies and advocates of such products is constructed by associating lack of orgasms to a disease, something that is sick in the organism and is in need of a cure. The psychological effect of such language creates fear and confusion around women who are still trying to understand their sexual lives and may not have access to non-biased, accurate information.

Screenshot from Orgasm Inc.

 One of the experts interviewed, owner of "Good Vibrations" refers to the Female Sexual Dysfunction as the hysteria of our ages. A small historical analysis can point to the early 1900s as one essential moment in the medicalization of the orgasm - the hysteria epidemic (click here for an article on hysteria and the first vibrators).